How often should you pin on Pinterest?
I’m so excited to discuss with you today the 1-pin-a-day strategy and the factors that influence whether you will see significant growth or not.
Just a bit of background
I have two active Pinterest accounts on which I only pin once a day, and I’m happy to report that on one of these, I have seen incredible growth over the last six months. While I’m no Pinterest expert, I am a top consumer of Pinterest marketing content. You name it; I’m talking newsletters, YouTube videos, podcasts, and blog posts. The general advice given to beginners is to pin 3–5 times a day, but if we’re being realistic, this is a tall order for creators who are doing everything by themselves.
When I started on Pinterest, I believe I had fewer than 10 pieces of content that I could pin to. It wasn’t long before I realized that pinning even thrice a day was completely impossible without recycling content and making pins that didn’t have a unique point of view. That’s when I decided to stick to pinning once a day and focus most of my energy on writing new blog posts.
It’s been a couple of years, and my portfolio includes a little over 40 blog posts and a few products; I’m only now thinking of increasing my pinning frequency. And if we’re being truly honest, I still have so few blog posts published and have a long way to go.
Now that you have a bit of background, let’s discuss the things you need to consider before settling on your Pinterest pinning frequency.
What type of creator are you?
Pinterest refers to people who create unique and original pins as “Creators.” There are different kinds of creators who, by nature, have different goals. Since a service provider is looking for leads and working on a finite schedule, their traffic goals might not be as lofty as a blogger who is looking for high traffic to monetize through display ads.
You can achieve a lot by pinning once a day, but I do believe there is a ceiling. I have managed to hit almost 1.5 million impressions and over 16,000 outbound clicks pinning just once a day. I blog to inspire others, but I also earn some income from ads. I’m finally at the threshold where I am ready to pin twice a day, as I would like to qualify for a more premium tier at my ad network.
What is your time budget for growth?
I started my Pinterest account without any real strategy or urgency; I was figuring things out along the way. This allowed me to be a bit laissez-faire with my pinning frequency and strategy as a whole.
While pinning once a day, it took me a little under two years to hit the 500,000 monthly views milestone, but the good thing is that soon after, my growth skyrocketed to over a million impressions.
Now, I’m sure if you are reading this, you’ve heard many times that Pinterest is a “slow burn” or a “long game.” While that’s true, I think you can fast-track your results through volume pinning (provided you have a sound strategy). So, if you want to see results within, say, a year, you definitely want to increase your frequency.
Do you have a large enough content bank?
Pinterest thrives on new and fresh ideas. If you’re planning on pinning the same URL over and over, you just won’t achieve much growth. If you are just starting out, focus on building consistency by pinning once a day while you publish more content.
Content varies from products and blog posts to podcasts and landing pages. But remember the first question: what kind of creator are you? If you are a service provider, you really do not need that many blog posts to generate leads. I love Jana Osofsky’s method of creating “capsule content” and letting a collection of content do the hard work. As a general blogger, however, you’re going to need a lot more. In this niche, your Pinterest strategy is basically content generation; put your effort there.
Only a few of your pins will drive the most engagement
This is a key takeaway from Tailwind’s 2025 Pinterest Marketing Best Practices Benchmark Report:
“Success on Pinterest is a bit like playing the lottery. Most Pins will earn very little lifetime distribution, but the most successful ones win big.”
It is important to remember that only a small percentage of your pins will drive the bulk of your total impressions and clicks. Some people take this to mean that volume pinning will automatically increase their reach. While that might be true, you’re unlikely to see growth if your pins are boring and repetitive.
What I take from this report is that if you make sure your pins are well-designed and keyword-backed, you might have some heavy hitters that will drive up your engagement. This has been true for me. I have been intentional about my pin design and have targeted multiple keywords for pins that link to the same URL, giving Pinterest more context about who the content might appeal to. Over time, I’ve created viral pins that are still driving traffic to my blog today.
Final Thoughts
I have so much to say about pinning frequency but so little time to write, so I’ll leave it at this! My hope is that I’ve given you some things to think about to help guide your own strategy.
If you are just starting out, my best advice is to start with one pin a day. Building that muscle is key because once you lose that consistency, it is incredibly hard to get back (you can read the story of how I ended up in 2,000 Impressions Jail on my other Pinterest account here). Once you have the habit down, you can eventually work up to more pins.
Pinning once a day helped me join Journey by Mediavine, and with Raptive’s recent changes, I am actually eligible to join their program too! All the best, I hope you find this encouraging. Please let me know your thoughts on this topic down in the comments.
